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MSClickIdPerformanceReportColumn Value Set - Reporting

Defines a report that provides detailed insights into individual clicks and ad performance.

Syntax

<xs:simpleType name="MSClickIdPerformanceReportColumn" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="TimePeriod" />
    <xs:enumeration value="AccountId" />
    <xs:enumeration value="CampaignId" />
    <xs:enumeration value="AdGroupId" />
    <xs:enumeration value="AssetGroupId" />
    <xs:enumeration value="AdId" />
    <xs:enumeration value="MSClickId" />
    <xs:enumeration value="SearchQuery" />
    <xs:enumeration value="Keyword" />
    <xs:enumeration value="PageNumber" />
    <xs:enumeration value="TopVsOther" />
    <xs:enumeration value="BidMatchType" />
    <xs:enumeration value="Network" />
    <xs:enumeration value="DeviceType" />
    <xs:enumeration value="Country" />
    <xs:enumeration value="State" />
    <xs:enumeration value="MetroArea" />
    <xs:enumeration value="City" />
    <xs:enumeration value="Clicks" />
    <xs:enumeration value="AverageCpc" />
    <xs:enumeration value="ConversionsQualified" />
    <xs:enumeration value="Revenue" />
  </xs:restriction>
</xs:simpleType>

Values

The MSClickIdPerformanceReportColumn value set has the following values: AccountId, AdGroupId, AdId, AssetGroupId, AverageCpc, BidMatchType, CampaignId, City, Clicks, ConversionsQualified, Country, DeviceType, Keyword, MetroArea, MSClickId, Network, PageNumber, Revenue, SearchQuery, State, TimePeriod, TopVsOther.

Value Description
AccountId The Microsoft Advertising assigned identifier of an account.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdId The Microsoft Advertising assigned identifier of an ad.
AssetGroupId The Microsoft Advertising assigned identifier of an asset group.
AverageCpc The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks).
BidMatchType The keyword bid match type. This can be different from the DeliveredMatchType column, for example if you bid on a broad match and the search term was an exact match. For more information, see Budget and Bid Strategies. The possible values are Broad, Exact, Phrase, and Unknown.
CampaignId The Microsoft Advertising assigned identifier of a campaign.
City The city where the user was physically located when they clicked the ad.

The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
ConversionsQualified The number of conversions.

A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success.

Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked

Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.

You should expect the data type as double whether or not there are partial externally attributed offline conversions.

Not everyone has this feature yet. If you don't, don't worry - it's coming soon!
Country The country or region where the user was physically located when they clicked the ad.

The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
DeviceType The device name attribute of a device OS target bid. The type of device which showed ads. The possible values include Computer, Smartphone, Tablet, and Unknown.
Keyword The keyword text.
MetroArea The metro area (Microsoft Market Area in the United States) where the user was physically located when they clicked the ad.

The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
MSClickId The MSClickID identifier for an ad click event.
Network The entire Microsoft Advertising Network made up of Microsoft sites and select traffic, cross-network traffic, and only partner traffic (this network type is deprecated as of July 2024). Use this data to make the best decision on network selection for your ad groups. The possible values include AOL search, Audience, Microsoft sites and select traffic, Content, and Syndicated search partners.

Note: Not everyone can use the value Microsoft sites and select traffic yet. If you can't, don't worry - it's coming soon!
PageNumber The page number in the search results where the ad appeared.
Revenue The revenue optionally reported by the advertiser as a result of conversions

Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions help topic.
SearchQuery The search term used by your potential audience.
State The state where the user was physically located when they clicked the ad.

The LocationType column identifies whether the user was located in, searching for, or viewing pages about the location.
TimePeriod The time period of each report row. You may not include this column if the Aggregation element of the request object is set to Summary. For more information, see Time Period Column.
TopVsOther Indicates whether the ad impression appeared in a top position or elsewhere. The possible values include AOL search - Top, AOL search - Other, Audience network, Bing and Yahoo! search - Top, Bing and Yahoo! search - Other, Syndicated search partners - Top, Syndicated search partners - Other, Content network, and Unknown.

Requirements

Service: ReportingService.svc v13
Namespace: https://bingads.microsoft.com/Reporting/v13

Used By

MSClickIdPerformanceReportRequest

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