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CategoryInsightsReportColumn Value Set - Reporting

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Defines the attributes and performance statistics columns that you can include in the CategoryInsightsReportColumn.

Syntax

<xs:simpleType name="CategoryInsightsReportColumn" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="L1Vertical" />
    <xs:enumeration value="L2Vertical" />
    <xs:enumeration value="L3Vertical" />
    <xs:enumeration value="WeekStartingMonday" />
    <xs:enumeration value="WoWSearches" />
    <xs:enumeration value="MoMSearches" />
    <xs:enumeration value="YoYLast1WeekSearches" />
    <xs:enumeration value="YoYLast4WeeksSearches" />
    <xs:enumeration value="SearchesIndexed" />
    <xs:enumeration value="SearchesPeekWeek" />
    <xs:enumeration value="WoWClicks" />
    <xs:enumeration value="MoMClicks" />
    <xs:enumeration value="YoYLast1WeekClicks" />
    <xs:enumeration value="ClicksIndexed" />
    <xs:enumeration value="ClicksPeekWeek" />
    <xs:enumeration value="YoYLast4WeeksClicks" />
    <xs:enumeration value="Country" />
  </xs:restriction>
</xs:simpleType>

Values

The CategoryInsightsReportColumn value set has the following values: ClicksIndexed, ClicksPeekWeek, Country, L1Vertical, L2Vertical, L3Vertical, MoMClicks, MoMSearches, SearchesIndexed, SearchesPeekWeek, WeekStartingMonday, WoWClicks, WoWSearches, YoYLast1WeekClicks, YoYLast1WeekSearches, YoYLast4WeeksClicks, YoYLast4WeeksSearches.

Value Description
ClicksIndexed The number of indexed clicks.
ClicksPeekWeek The week with the largest percentage increase in click volume.
Country The country-specific Bing marketplace, such as Bing France or Bing India.
L1Vertical A particular supply sector, such as Travel and Tourism or Apparel.

Possible values are Apparel, BeautyPersonalCare, ComputersConsumerElectronics, Finance, Health, HomeGarden, InternetTelecom, RetailersGeneralMerchandise, SportsFitness, TravelTourism, Vehicles.
L2Vertical A more detailed segment of an L1 vertical. For instance, within the L1 vertical travel and tourism, L2 verticals might include Accommodations or Air travel.
L3Vertical The most specific segment within a larger L1 vertical. For example, if the L1 vertical is travel and tourism and the L2 vertical is Accommodations, an L3 vertical might be Bed and Breakfasts or Camping and RV.
MoMClicks The change in click volume from the last four-week period to the current four-week period.
MoMSearches The change in search volume from the last four-week period to the current four-week period.
SearchesIndexed The number of indexed searches.
SearchesPeekWeek The week with the largest percentage increase in search volume.
WeekStartingMonday The date range for the week that your data is from starting with Monday.
WoWClicks The change in click volume from last week to this week.
WoWSearches The change in search volume from last week to this week.
YoYLast1WeekClicks The change in click volume between this week and the same week last year.
YoYLast1WeekSearches The change in search volume between this week and the same week last year.
YoYLast4WeeksClicks The change in click volume between the current four weeks and the same four-week period last year.
YoYLast4WeeksSearches The change in search volume between the current four weeks and the same four-week period last year.

Requirements

Service: ReportingService.svc v13
Namespace: https://bingads.microsoft.com/Reporting/v13

Used By

CategoryInsightsReportRequest