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OfflineGoalConversionSummary Data Object - Campaign Management

Defines a data object for a container that stores offline conversion metrics for a specific goal.

Syntax

<xs:complexType name="OfflineGoalConversionSummary" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:sequence>
    <xs:element minOccurs="0" name="GoalId" type="xs:long" />
    <xs:element minOccurs="0" name="ConversionName" nillable="true" type="xs:string" />
    <xs:element minOccurs="0" name="OverallSuccessCount" type="xs:long" />
    <xs:element minOccurs="0" name="OverallUnattributedCount" type="xs:long" />
    <xs:element minOccurs="0" name="OverallSuccessRate" type="xs:decimal" />
    <xs:element minOccurs="0" name="OverallAlerts" nillable="true" type="tns:ArrayOfOfflineConversionAlert" />
    <xs:element minOccurs="0" name="DailySummaries" nillable="true" type="tns:ArrayOfOfflineGoalDailySummary" />
  </xs:sequence>
</xs:complexType>

Elements

The OfflineGoalConversionSummary object has the following elements: ConversionName, DailySummaries, GoalId, OverallAlerts, OverallSuccessCount, OverallSuccessRate, OverallUnattributedCount.

Element Description Data Type
ConversionName The user-defined name of the conversion goal. string
DailySummaries A breakdown of performance metrics for each individual day within the requested range. OfflineGoalDailySummary array
GoalId The unique identifier for the conversion goal. long
OverallAlerts A collection of aggregated error reasons explaining why conversions were unattributed. OfflineConversionAlert array
OverallSuccessCount The total number of successful conversions attributed during the requested period. long
OverallSuccessRate The ratio of successful conversions to total uploads (Success / Total), represented with up to 6 decimal places. decimal
OverallUnattributedCount The total number of conversions that couldn't be attributed to a click or valid goal. long

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

Used By

GetOfflineConversionReportByGoalIds