Edit

OfflineConversionUnattributedReason Value Set - Campaign Management

Indicates why a conversion failed to be attributed.

Syntax

<xs:simpleType name="OfflineConversionUnattributedReason" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="Unknown" />
    <xs:enumeration value="AdjustmentOriginalNotFound" />
    <xs:enumeration value="ConversionAlreadyRetracted" />
    <xs:enumeration value="DuplicateConversionKey" />
    <xs:enumeration value="ConversionTimeExceedsMaxLookback" />
    <xs:enumeration value="ConversionTimeInFuture" />
    <xs:enumeration value="GoalNotFoundOrInactive">
      <xs:annotation>
        <xs:appinfo>
          <EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">11</EnumerationValue>
        </xs:appinfo>
      </xs:annotation>
    </xs:enumeration>
    <xs:enumeration value="ClickTimestampAfterConversion">
      <xs:annotation>
        <xs:appinfo>
          <EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">12</EnumerationValue>
        </xs:appinfo>
      </xs:annotation>
    </xs:enumeration>
    <xs:enumeration value="NoMatchingClickFound">
      <xs:annotation>
        <xs:appinfo>
          <EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">13</EnumerationValue>
        </xs:appinfo>
      </xs:annotation>
    </xs:enumeration>
    <xs:enumeration value="MissingMatchIdentifiers">
      <xs:annotation>
        <xs:appinfo>
          <EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">14</EnumerationValue>
        </xs:appinfo>
      </xs:annotation>
    </xs:enumeration>
    <xs:enumeration value="OutsideGoalLookbackWindow">
      <xs:annotation>
        <xs:appinfo>
          <EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">15</EnumerationValue>
        </xs:appinfo>
      </xs:annotation>
    </xs:enumeration>
    <xs:enumeration value="AccountMismatch">
      <xs:annotation>
        <xs:appinfo>
          <EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">16</EnumerationValue>
        </xs:appinfo>
      </xs:annotation>
    </xs:enumeration>
    <xs:enumeration value="MalformedData">
      <xs:annotation>
        <xs:appinfo>
          <EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">17</EnumerationValue>
        </xs:appinfo>
      </xs:annotation>
    </xs:enumeration>
    <xs:enumeration value="HistoricalClickDataExpired">
      <xs:annotation>
        <xs:appinfo>
          <EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">18</EnumerationValue>
        </xs:appinfo>
      </xs:annotation>
    </xs:enumeration>
  </xs:restriction>
</xs:simpleType>

Values

The OfflineConversionUnattributedReason value set has the following values: AccountMismatch, AdjustmentOriginalNotFound, ClickTimestampAfterConversion, ConversionAlreadyRetracted, ConversionTimeExceedsMaxLookback, ConversionTimeInFuture, DuplicateConversionKey, GoalNotFoundOrInactive, HistoricalClickDataExpired, MalformedData, MissingMatchIdentifiers, NoMatchingClickFound, OutsideGoalLookbackWindow, Unknown.

Value Description
AccountMismatch Matching clicks were found, but all clicks are from other accounts.
AdjustmentOriginalNotFound The record is an adjustment (restate or retract) but the corresponding original conversion record doesn't exist.
ClickTimestampAfterConversion The click time is after the conversion time.
ConversionAlreadyRetracted The conversion record has already been retracted. A second adjust attempt isn't permitted.
ConversionTimeExceedsMaxLookback The conversion time is older than 90 days.
ConversionTimeInFuture The conversion time is in the future.
DuplicateConversionKey Duplicate keys are detected (MsClickId, ConversionName, ConversionTime, HashedEmailAddress, HashedPhoneNumber), or a record with the same key has already been successfully attributed.
GoalNotFoundOrInactive No matching goal exists for the conversion name, or the associated goal is inactive.
HistoricalClickDataExpired Original conversion exists, but the associated click is older than 90 days.
MalformedData The upload contains malformed data or characters that prevent processing.
MissingMatchIdentifiers MsClickId is empty, and although HashedEmailAddress or HashedPhoneNumber is provided, no click could be found via enhanced conversions.
NoMatchingClickFound No matching click could be found based on MsClickId, HashedEmailAddress, or HashedPhoneNumber.
OutsideGoalLookbackWindow Click falls outside the lookback window defined in the goal settings.
Unknown The error is unspecified. This field is used for backward compatibility.

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

Used By

OfflineConversionAlert

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