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Use Partner Center analytics to understand how your apps and games published through the Microsoft Store are performing. Partner Center helps you understand how customers discover, acquire, use, and experience your app or game. These reports provide actionable insights across the entire customer journey, from acquisition and installation through engagement, app health, and customer feedback.
Note
To use the Microsoft Store analytics API to access your MSIX app analytics data programmatically, see Access analytics data using Store services.
Use these reports to:
- Measure app and add-on acquisition performance.
- Track user engagement and retention trends.
- Monitor app quality, reliability, and stability.
- Analyze customer ratings and reviews.
- Identify opportunities to improve product quality and customer satisfaction.
- Discover AI-powered insights and trends that can help guide product decisions.
The reports in this section work together to provide a comprehensive view of your app's performance and help you make data-driven decisions throughout your app's lifecycle.
Available reports
| Report | Description |
|---|---|
| Summary report | View a consolidated overview of the most important acquisition, usage, health, and customer feedback metrics for your app. |
| Acquisitions report | See how many people have seen and installed your app in Store. You can also review data for different acquisition channels, markets and platform details in this report. |
| Add-on acquisition report | See how many add-ons you've sold, along with demographic and platform details. |
| Usage report | See how customers on Windows 10 or Windows 11 (including Xbox) are using your app, including data about custom events that you've defined. |
| Health report | Get data related to the performance and quality of your app, including crashes and unresponsive events. |
| Ratings & Reviews report | See the rating and reviews your customers have left for your app and provide responses to let customers know you’re listening to their feedback. |
| Insights report | See meaningful insights about your app like significant changes (increases or decreases) that we detected over the last 30 days in your acquisitions and health data. |
Tip
For common questions, please refer to Frequently Asked Questions section.
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