Summary

Organizations can more effectively implement sales, marketing, and customer nurturing strategies when they have a complete understanding of who their customers are or what they're likely to do. This effectiveness comes from understanding customers based on your internal data and obtaining a more complete profile with enriched data from external sources. When organizations combine this information with technologies, such as AI and machine learning, they can make informed predictions based on historical trends and then use the enriched data to better implement activities. Customer Insights - Data helps your organization accomplish this task through data enrichment and intelligence.

This module discussed how Customer Insights - Data can assist organizations by examining the different enrichment and prediction options that are available. Additionally, the module described:

• How to use enrichment.
• Brand and interest capabilities and how to configure the functionality.
• Extra enrichment options that are available by using partner services in the application.

Your next steps are to learn how to use the prediction capabilities that are available in Customer Insights - Data.