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Define related products to increase chances of sales

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Applies To: Dynamics 365 (online), Dynamics 365 (on-premises), Dynamics CRM 2015, Dynamics CRM Online, Dynamics CRM 2016

Improve your opportunities to increase sales by adding related products as suggestions for up-sell, cross-sell, accessories, or substitutes. Defining related products will help your sales agents with their recommendations to customers. You can add related products to a product or product bundle, but not to product families.

The related products are displayed as suggestions to your sales agents during opportunity or order management. These suggestions help your sales agents recommend related products and bundles/kits to the customers, and increase product sales. You can define the following relationships for a product: Accessory, cross-sell, substitute, and up-sell. For example, for a Microsoft Surface RT product, you can add Microsoft Surface Pro as an up-sell product so that when your sales agent is adding Surface RT to any opportunity, quote, order, or invoice, Surface Pro is suggested as the up-sell option.

Note

This feature was introduced in CRM Online 2015 Update and CRM 2015 (on-premises).
Interested in getting this feature? Find your Dynamics 365 administrator or support person.

  1. Go to Settings > Product Catalog.

  2. Click Families & Product.

  3. Open a product you want to define related products for. The product must be in the Draft, Active or Under Revision state.

  4. In the Product Relationships section, click the Add Product Relationship button Add a record button.

  5. In the quick form, enter the following details:

    • Related Product. Select a product that you want to add as a related product to the existing product record you’re working on.

    • Sales Relation Type. Select whether you want to add the product as an up-sell, cross-sell, accessory, or substitute product.

    • Direction. Select whether the relationship between the products will be uni-directional or bi-directional. When you select Uni-Directional, the product that you select in Related Product will be shown as a recommendation for the existing product but not vice-versa.

  6. Click Save.

When you add a product to an opportunity, the sales agents can see the related product as suggestions for an opportunity. The Suggestions dialog box on the opportunity record suggests only those products that are related to the main product and have the same price list as the one associated with the opportunity.

Product suggestions an opportunity in Dynamics 365

Typical next steps

Right arrow button Publish a product or bundle to make it available for selling

Home button Set up a product catalog: Walkthrough

See Also

Classify products and bundles into product families