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When creating an offer, you must select appropriate listing options. These options determine how customers interact with your solution through buttons displayed on your offer's listing page. The right listing options significantly impact customer engagement and your solution's marketplace success.
The three listing options are Free Trial, Contact Me, and Get It Now.
Listing options by offer type
The following table shows which listing options are available for each offer type:
| Offer type | Free Trial | Contact Me | Get It Now |
|---|---|---|---|
| Azure Application (Managed app) | ✓1 | ||
| Azure Application (Solution template) | ✓1 | ||
| Azure Container | ✓1 | ||
| Azure Virtual Machine | ✓ | ✓1 | |
| Professional service | ✓ | See note | |
| Dynamics 365 Business Central | ✓ | ✓ | ✓1 |
| Dynamics 365 apps on Dataverse and Power Apps | ✓ | ✓ | ✓1,2 |
| Dynamics 365 Operations Apps | ✓ | ✓ | ✓1 |
| Managed Service | ✓1 | ||
| Power BI App | ✓1 | ||
| Software as a service | ✓ | ✓ | ✓1 |
1 The Get It Now option includes multiple models: Get It Now (Free), Bring Your Own License (BYOL), Subscription, and Usage-based pricing. See Get It Now for details.
2 Customers will see a Get it now button on the offer listing page in AppSource for offers configured for ISV app license management. Customers can select this button to contact you to purchase licenses for the app.
Note
Professional services can be sold via Private Offers. See Plan a professional service offer for more information.
Changing your offer transaction type
Changing your offer type might require a simple edit and republish, or it might require you to create a new offer, as listed here.
| Current type | Target type | Required action |
|---|---|---|
| Contact Me | Trial | Republish the offer |
| Contact Me | Transact | • SaaS offers: Update listing option and republish • All other offer types: Create a new offer |
| Trial | Transact | • SaaS offers: Update listing option and republish • All other offer types: Create a new offer |
Important
To set up your payouts and tax profiles, see Set up commercial marketplace payout and tax profiles.
Free Trial
The Free Trial option enhances discoverability and automates provisioning of your solution's trial experience. This enables prospective customers to use your software as a service (SaaS), infrastructure as a service (IaaS), or Microsoft in-app experience at no cost from 30 days to six months, depending on the offer type.
Customers access trials through the Free Trial button on your listing page. For multi-plan offers, customers can switch between plans during trial without restarting the trial period. For virtual machine offers, customers are charged Azure infrastructure costs during the trial. Upon trial expiration, customers are automatically charged for the last plan they tried based on standard rates unless they cancel before the end of the trial period.
Contact Me
This option creates a simple listing for your application or service, allowing customers to request direct communication with you. Customers use the Contact Me button to request that you connect with them. They can write notes to express their needs, so make sure to read them and to get back to valid leads. For lead management details, see Lead management in the commercial marketplace.
Get It Now
This listing option includes transactable offers (subscriptions or user-based pricing), bring your own license (BYOL) offers, and Get It Now (Free). Transactable offers are sold through the commercial marketplace. Microsoft is responsible for billing and collections. Customers use the Get It Now button to get the offer.
Note
Customers will see a Get it now button on the offer listing page in AppSource for offers configured for ISV app license management. Customers can select this button to contact you to purchase licenses for the app.
Get It Now pricing options by offer type
The following table shows which offer types support the various pricing options available with the Get It Now option:
| Offer type | Get It Now (Free) | BYOL | Subscription | Usage-based pricing |
|---|---|---|---|---|
| Azure Application (Managed app) | ✓ | ✓ | ||
| Azure Application (Solution template) | ✓ | |||
| Professional service | ✓ | |||
| Azure Container | ✓1 | ✓1 | ||
| Dynamics 365 Business Central | ✓ | ✓ | ||
| Dynamics 365 apps on Dataverse and Power Apps | ✓ | ✓3 | ✓ | |
| Dynamics 365 Operations Apps | ✓ | |||
| Managed Service | ✓ | |||
| Power BI App | ✓ | |||
| Azure Virtual Machine | ✓ | ✓2 | ||
| Software as a service | ✓ | ✓ | ✓ |
1 The Pricing model column of the Plan overview tab shows Free or BYOL, but it's not selectable.
2 Priced per hour and billed monthly.
3 Applies to offers configured to be sold outside of the marketplace and to use ISV app license management.
Get It Now (Free)
Use this option to offer your application for free to customers, who can acquire it using the Get It Now button.
Important
Get It Now (Free) offers aren't eligible for Marketplace Rewards benefits for transactable offers. Because there's no transaction through the storefront, these are categorized as Trial. See Marketplace Rewards.
Bring Your Own License (BYOL)
The BYOL option allows customers to deploy your offer using a license purchased directly from you, outside the commercial marketplace. This option is ideal for on-premises-to-cloud migrations.
Important
BYOL offers aren't eligible for Marketplace Rewards benefits for transactable offers. Because these require a customer to acquire the license from the partner and there's no transaction through the commercial marketplace storefront, these are categorized as List. See Marketplace Rewards.
Subscription
With subscriptions, you charge a flat fee for your solution:
- Azure Application (Managed app) offers support monthly subscriptions
- SaaS offers support both monthly and annual subscriptions
Usage-based pricing
Usage-based pricing models let you charge customers based on their actual usage:
| Offer type | Supported pricing models |
|---|---|
| Azure Application (Managed app) | Metered billing (Learn more) |
| SaaS offers | • Metered billing • Per user (per seat) pricing (Learn more) |
| Azure virtual machine | • Free, Flat rate • Per vCPU, Per vCPU size • Per market and vCPU size (All priced per hour, billed monthly) |
| Dynamics 365 apps on Dataverse and Power Apps | Per user (per seat) pricing (Learn more) |
Important
When creating a transactable offer, carefully consider pricing, billing, invoicing, and payout details before selecting an offer type. For more information, see Changing prices in active commercial marketplace offers.
Offer appearance in the marketplace
After your offer is published, the listing options you selected appear as buttons in the upper-left corner of your listing page in the online store.
Listing and pricing options by online store
Based on various criteria, we determine whether your offer is listed on Azure Marketplace, Microsoft AppSource, or both online stores.
The following table shows the options that are available for different offer types and add-ins, and which online stores your offer can be listed on.
| Offer types and add-ins | Contact Me | Free Trial | Get It Now (Free) | BYOL | Get It Now (Transact) |
|---|---|---|---|---|---|
| Azure Virtual Machine | Azure Marketplace | Azure Marketplace | |||
| Azure Application | Azure Marketplace | Azure Marketplace | Azure Marketplace | ||
| Azure Container | Azure Marketplace | Azure Marketplace | |||
| Managed service | Azure Marketplace | ||||
| Professional service | Both stores | ||||
| SaaS | Both stores | Both stores | Both stores | Both stores1 | |
| Microsoft 365 App | AppSource | AppSource | AppSource2 | ||
| Dynamics 365 Business Central | AppSource | AppSource | AppSource | AppSource | |
| Dynamics 365 apps on Dataverse and Power Apps | AppSource | AppSource | AppSource | AppSource3 | AppSource |
| Dynamics 365 Operations Apps | AppSource | AppSource | AppSource | ||
| Power BI App | AppSource |
Notes: 1 SaaS transactable offers in AppSource currently only accept credit cards as payment.
2 Microsoft 365 add-ins are free to install and can be monetized using an SaaS offer. For more information, see Monetize your app through the commercial marketplace.
3 Applies to offers configured to be sold outside of the marketplace and to use ISV app license management.
Marketplace Rewards
Your Marketplace Rewards benefits depend on the listing option you choose. To learn more, see Your commercial marketplace benefits.
If your offer is transactable, you will earn benefits as you increase your billed sales.
Non-transactable offers earn benefits based on whether or not a free trial is attached.
For more information about the benefits available to you, see Your commercial marketplace benefits.
Next steps
- Choose an offer type for your solution
- Learn about changing prices in active commercial marketplace offers
- Set up your commercial marketplace payout and tax profiles