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| Enabled for | Public preview | General availability |
|---|---|---|
| Users by admins, makers, or analysts | 
Aug 29, 2025 |
Oct 31, 2025 |
Business value
When prospects begin evaluating alternative providers, speed and effectiveness in responding to competitive risks is key. However, identifying, researching, and tracking competitors manually is time-consuming and often happens too late, leading to stalled conversations and lost opportunities.
Competitor highlights solves this challenge by giving sellers instant access to comprehensive competitor insights right in their workflow, including an overview, SWOT analysis, and tailored talking points for each direct competitor, along with timely insights whenever a competitor is mentioned in sales emails. This proactive approach empowers sellers to adapt their sales strategy early and maintain a competitive edge. With competitor highlights, sellers don’t just react to competitive risks, they turn them into opportunities.
Feature details
Competitor highlights delivers insights into the overall competitive landscape and competitors being considered by prospects for a sales scenario. With timely and actionable intelligence, it empowers sellers to refine their strategies and proactively address competitive challenges.
- Competitor history: Gain access to insights from relevant past opportunities where you’ve competed against a specific competitor. Leverage historical learnings to refine your approach and improve outcomes.
- Competitor landscape: Identify the top direct competitors for a given sales scenario based on similar products offered or similar account profiles targeted and get an overview and SWOT analysis for each competitor. Understand your competition before it becomes a threat.
- Tailored talking points: Receive actionable recommendations to adjust your approach for addressing specific competitors. Differentiate your sales strategy to counter competitors effectively.
- Competitor mentions: Stay informed with timely insights whenever a competitor is mentioned in a sales email. Ensure you're always aware of emerging competitor risks.
Geographic areas
Visit the Explore Feature Geography report for Microsoft Azure areas where this feature is planned or available.
Language availability
Visit the Explore Feature Language report for information on this feature's availability.