Improve opportunity context with AI-based data enrichment

Enabled for Public preview General availability
Users by admins, makers, or analysts Feb 27, 2026 Mar 27, 2026

Business value

When your opportunity data is incomplete or outdated, you may find it challenging to understand deal health and take the right actions. AI-powered data enrichment reduces this friction by analyzing your emails and highlighting gaps in opportunity information and suggesting updates. This feature helps you keep your opportunity data accurate and up to date, increases your confidence in pipeline data, and enables more effective deal reviews and forecasting.

Feature details

As an admin, you can:

  • Specify the criteria for selecting opportunity records that should be enriched.
  • Specify whether you want the records to be automatically updated or manually reviewed and approved.

As a seller, you can:

  • Review the suggested changes for your opportunity records. The suggestions are generated based on your recent email interactions with customers.
  • Read the context behind each suggestion to understand why the update is recommended.
  • Choose to accept or reject the suggested updates (in the case of manual process) or revert changes made by the agent (in the case of automated process).

Geographic areas

Visit the Explore Feature Geography report for Microsoft Azure areas where this feature is planned or available.

Language availability

Visit the Explore Feature Language report for information on this feature's availability.

AI-powered Data Enrichment for opportunities (preview) (docs)