Strengthen form bot protection with reCAPTCHA

Enabled for Public preview General availability
Admins, makers, marketers, or analysts, automatically - Feb 20, 2026

Business value

Marketers rely on clean, trustworthy data to run effective journeys, but automated bot submissions can overwhelm forms, skew insights, and reduce conversion rates. Before this update, protecting forms required outdated HIP captcha or custom technical work, creating friction and leaving gaps in security.

With the new built‑in reCAPTCHA, you protect your forms from bots while keeping the experience fast and accessible for real customers. You can add strong bot protection in seconds. No coding, no developer support, and no risk of losing data quality. This update boosts confidence in your form submissions, reduces spam, and ensures that every interaction you collect reflects real customer intent.

Feature details

With the new reCAPTCHA experience, you can:

  • Add reCAPTCHA to any form using simple drag‑and‑drop in the Form Editor; therefore, no HTML edits or developer help is needed.
  • Configure your Site key and Secret key once in default form settings to activate reCAPTCHA across all forms.
  • Protect form submissions with modern, widely trusted, accessibility‑friendly bot detection.
  • Reduce spam, safeguard your customer data pipelines, and maintain higher form conversion rates.
  • Ensure compatibility with current security standards as HIP captcha is retired.

Image shows reCAPTCHA in Form Editor

Geographic areas

Visit the Explore Feature Geography report for Microsoft Azure areas where this feature is planned or available.

Language availability

Visit the Explore Feature Language report for information on this feature's availability.

Protect forms from bots with reCAPTCHA (docs)