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| Enabled for | Public preview | General availability |
|---|---|---|
| Admins, makers, marketers, or analysts, automatically | - | 
Mar 31, 2026 |
Business value
As a marketer, you want to grow relationships on a foundation of trust, sending messages only to customers who expect to hear from you. Enhanced consent‑based segmentation turns your consent policies into clear, ready‑to‑use audiences. You can instantly see who qualifies for each purpose and channel, and build segments that stay aligned with your compliance profiles by design. You move faster from consent data to active audiences, so every journey is both relevant and respectful of customer choices.
Feature details
With enhanced consent segments, you can:
- Build audiences that follow the same consent rules used in journey execution, ensuring predictable and accurate membership.
- Select compliance profiles, purposes, channels, topics, and recipient fields with clear defaults that simplify setup.
- Use “Will send” and “Will not send” options that automatically adjust to the enforcement model for your chosen purpose and channel.
- Build audiences that include only people who explicitly opted in when working with a non‑restrictive enforcement model, giving you full control when you want to target confirmed subscribers.
Geographic areas
Visit the Explore Feature Geography report for Microsoft Azure areas where this feature is planned or available.
Language availability
Visit the Explore Feature Language report for information on this feature's availability.