Use interaction data to improve targeting in the redesigned segment builder
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | - | - | 
May 1, 2023 |
Business value
Segments are critical for targeting the right customers and personalizing their experience. The redesigned real-time marketing segment builder allows you to create segments based on customer interactions and engagement with your marketing messages, websites, events, or other channels. Combined with the demographic and firmographic attributes already available for segmentation, the segment builder enables you to reach the right customers at the right time. Use segments for journey branching or content variants to personalize the experience for each customer. Create complex, interaction-based conditions by defining frequency and a time window, enabling you to use event triggers to segment on more customer actions than before.
Feature details
- Leverage an easy-to-use segment builder experience to create segments on demographic and behavioral attributes.
- Seamlessly create complex conditions such as "all your contacts that have opened the newsletter twice within the last 30 days" with the improved builder experience.
- Create segments confidently through segment member size estimates and previews prior to marking the segment "Ready to Use."
- Use intelligent technology to describe behavioral segments in everyday language, such as "I want the list of all my customers who have engaged with my email."
