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Customer Insights - Journeys's dashboards and cross-journey insights show metrics, views, and insights summarized across single or multiple journeys, providing you with a deep understanding of journey, channel, and content performance. The built-in dashboards focus on measuring delivery, engagement, and journey goal attainment so you can fine-tune the effectiveness of your journeys, channels, and content.
With Customer Insights - Journeys analytics, you can:
- Evaluate the effectiveness of journeys against your objectives.
- Troubleshoot journeys by identifying areas of friction.
- Discover what is working so that you can amplify or recreate the same approach elsewhere.
- Understand the effectiveness of various messages and channels of communication through key delivery and engagement insights.
- Gain insights into your audience's behavior and interests and tailor your marketing efforts to their specific needs.
Comparison of outbound marketing and Customer Insights - Journeys analytics
The following table compares the analytics features in outbound marketing and Customer Insights - Journeys.
| Area | Feature | Outbound marketing | Customer Insights - Journeys |
|---|---|---|---|
| Understand cross-journey and channel effectiveness with built-in aggregated dashboards | Analyze your orchestrated journeys and evaluate their performance | No | Yes |
| Understand cross-journey and channel effectiveness with built-in aggregated dashboards | Measure channel effectiveness and track the performance of your marketing assets | No | Yes |
| Understand cross-journey and channel effectiveness with built-in aggregated dashboards | Measure the marketing effectiveness of your campaigns | No | Yes |
| Evaluate journey performance in near real time using operational analytics | Journey analytics | Yes | Yes |
| Evaluate journey performance in near real time using operational analytics | Email insights | Yes | Yes |
| Evaluate journey performance in near real time using operational analytics | Email variation insights | No | Yes |
| Evaluate journey performance in near real time using operational analytics | Email clicks heat map | Yes | Yes |
| Evaluate journey performance in near real time using operational analytics | Text message insights | No | Yes |
| Evaluate journey performance in near real time using operational analytics | Push notification insights | No | Yes |
| Evaluate journey performance in near real time using operational analytics | Custom channel insights | No | Yes |
| Gain insights into your audience's behavior and interests | View contact insights | Yes | Yes |
| Gain insights into your audience's behavior and interests | View lead insights | Yes | Yes |
| Gain insights into your audience's behavior and interests | View marketing data in the shared customer timeline | Yes | Yes |
| Build custom reports tailored to your business needs | Yes | Yes |