If Windows 10 shows as not activated after the upgrade from Windows 8, these are the supported checks and next steps:
- Run the Activation Troubleshooter again from the correct location:
- Start > Settings > Update & Security > Activation > Troubleshoot
- This requires an internet connection and administrator access.
- Check whether the installed edition matches the license:
- Go to Start > Settings > Update & Security > Activation.
- If the installed edition does not match the license, Windows will not activate.
- If the troubleshooter detects a valid digital license for a different edition, it can show how to install the correct edition.
- If this is the first time Windows 10 was installed on that PC, Windows needs either:
- a valid 25-character Windows 10 product key, or
- a Windows 10 digital license.
- If major hardware was changed, especially the motherboard, Windows may no longer find the license associated with the device. In that case:
- go to Start > Settings > Update & Security > Activation > Troubleshoot
- if available, use the reactivation path after a hardware change.
- If none of that works, contact support. The provided material also states that if Windows 10 was preinstalled and activation still fails after troubleshooting, contacting the PC manufacturer may be required.