Trying to create a Store developer account, but Publisher name is not available

Bernard Sarel 5 Reputation points
2026-08-31T16:56:43.5466667+00:00

Hi,

I am trying to create a store developer account, filling in company details, but for my company name ("Skai"), I get "Publisher name is not available".

How can this be ?

Appreciate you help

[Moderator note: Personally Identifiable Information removed]

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  1. BabybooHN 2,955 Reputation points Independent Advisor
    2026-08-31T17:13:28.3+00:00

    Dear @Bernard Sarel

    When registering a Microsoft Partner Center or Windows developer account, the display name you select must be unique across the entire ecosystem. The error "Publisher name is not available" indicates that another developer or company has already registered the exact name "Skai", or it conflicts with a reserved trademarked term in Partner Center.

    To help narrow down the cause and get this resolved quickly, could you please check a few details for me?

    • Are you typing just "Skai", or your full registered business name?
    • Do you hold a registered trademark or legal business incorporation documents for "Skai"?
    • Are you registering an Individual or Company account in Partner Center?

    Here are the recommended steps to resolve this:

    Step 1: Try using your full legal company name

    Partner Center publisher display names must be unique across the entire Store. If "Skai" is already taken by another entity, try entering your full registered legal name:

    • Go back to the Account Details / Publisher Profile section in Partner Center.
    • Enter your complete legal business name including the legal suffix.
    • Check if the name becomes available.

    Step 2: Submit a name availability request (If you own the trademark/legal name)

    If you legally own "Skai" and require that exact display name:

    • Complete your account registration using your legal entity name first.
    • Go to Microsoft Partner Center Support.
    • Select Account settings > Legal verification.
    • Open a support ticket requesting a publisher name reservation, and attach your official business registration or trademark documentation. Support can manually assign reserved publisher names after verifying your documents.

    For complete guidelines on developer account setup and publisher name registration, please refer to the official Microsoft Partner Center Account Registration Documentation.

    Please let me know your responses to the questions above or if trying your full legal entity name resolves the prompt.

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