Startups: Companies that are in their initial stages of business and typically developing a business model and seeking financing.
The $1,000 Microsoft for Startups Founders Hub credits must first be activated as an Azure Sponsorship and correctly linked to the Microsoft account (MSA) and tenant that own the subscription where the credits should appear. The redirect loop in the Startups portal also needs to be resolved through support, as it blocks normal activation.
Based on the documented process, use the following steps and support paths:
- Confirm which Microsoft account activated (or should activate) the credits
- The credit offer must be activated by an individual Microsoft account (MSA), such as a personal email (for example,
******@gmail.com,******@outlook.com). It cannot be activated directly with a pure organizational account. - If unsure which MSA is tied to the credits:
- Go to the Azure portal and sign in with each possible Microsoft account.
- In the portal, open Subscriptions.
- Look for a subscription of type Azure Sponsorship.
- If such a subscription appears, that MSA is the one associated with the startup credits.
- The credit offer must be activated by an individual Microsoft account (MSA), such as a personal email (for example,
- If the credits were not yet activated (or the portal loop blocked activation)
- The normal activation flow is:
- Sign in to the Microsoft for Startups Portal with the startup account that was approved.
- On the homepage, select Activate Azure.
- Choose Link Microsoft account, select the MSA to receive credits, and then select Activate.
- Select Complete Azure sign-up and finish the Azure sign-up (a payment method is required, but charges start only after credits expire or are exhausted).
- Credits can take up to 24 hours to appear.
- Because there is a redirect loop and the dashboard cannot be accessed, this activation may not have completed correctly. In that case, a support ticket is required so that the Microsoft for Startups team can:
- Confirm Founders Hub Level 1 status.
- Manually correct the portal issue.
- Ensure the sponsorship is issued and linked to the correct MSA/tenant.
- The normal activation flow is:
- Verify whether the sponsorship is already applied to any subscription
- Once signed in to the Azure portal with the correct MSA:
- Open Subscriptions and check all subscriptions.
- Confirm whether any subscription is labeled as Azure Sponsorship and whether it is associated with the tenant
savaripraveenloyolasoftoutl.onmicrosoft.com.
- If the sponsorship exists but is not on the desired subscription (ID:
04d45754-2188-4cbb-89a6-076355243557), an entitlement transfer is required.
- Once signed in to the Azure portal with the correct MSA:
- Request an entitlement transfer if credits are on the wrong account/tenant
- If the credits were activated on a different MSA or tenant than the one hosting subscription
04d45754-2188-4cbb-89a6-076355243557, submit a support ticket to the Microsoft for Startups Program Support Team and request an entitlement transfer of the Azure sponsorship to the tenant and subscription where production workloads will run. - The Startups support team can:
- Identify which account currently holds the sponsorship.
- Move the sponsorship to the correct account/tenant.
- If the credits were activated on a different MSA or tenant than the one hosting subscription
- Open a Microsoft for Startups support request for both issues (credits + redirect loop)
- Because there is a portal redirect loop and the credits are not visible on the target subscription, open a support request via the Microsoft for Startups support channel. In the ticket, provide:
- Startup name and D‑U‑N‑S number.
- Founders Hub approval level (Level 1 – $1,000 credits).
- Tenant domain:
savaripraveenloyolasoftoutl.onmicrosoft.com. - Subscription ID where credits are needed:
04d45754-2188-4cbb-89a6-076355243557. - Description of the redirect loop at
portal.startups.microsoft.comand that activation cannot be completed.
- The documented path is to use the Microsoft for Startups portal support entry point to submit this request; the team can then:
- Fix the portal access issue.
- Confirm activation of the Azure Sponsorship.
- Perform or coordinate any required entitlement transfer.
- Because there is a portal redirect loop and the credits are not visible on the target subscription, open a support request via the Microsoft for Startups support channel. In the ticket, provide:
- If still unable to determine the correct account or complete activation
- When the MSA used for activation cannot be identified, or the credits still do not appear after following the above steps, the guidance is to submit a support ticket to the Microsoft for Startups Support Team so they can:
- Identify which account was used to activate the credits.
- Help move the credits to the correct account/tenant if needed.
- When the MSA used for activation cannot be identified, or the credits still do not appear after following the above steps, the guidance is to submit a support ticket to the Microsoft for Startups Support Team so they can:
- After resolution, verify credits and usage
- Once support confirms that the sponsorship is correctly linked:
- In the Azure portal, under Subscriptions, confirm that the target subscription is an Azure Sponsorship subscription or that the sponsorship billing account is associated with it.
- Use Cost Management → Billing → Usage+Charges to track detailed consumption against the sponsorship credits.
- Optionally, use the Azure Sponsorship Portal (if applicable from prior Founders Hub participation) to see detailed credit usage.
- Once support confirms that the sponsorship is correctly linked:
These steps align with the documented process for properly setting up the Azure account for Microsoft for Startups, identifying the correct MSA and tenant, and using support to resolve activation and entitlement issues when self-service flows (such as the Startups portal) are blocked by errors like redirect loops.
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