Why are my ads showing up on Yahoo and not on Bing?

There could be several reasons why your ads are showing up on Yahoo but not on Bing, even though you are using Microsoft Complete Networks for ad distribution. Here are some potential factors to consider:

1. Ad Relevance: Your ads may not be deemed relevant enough for the Bing search results based on the keywords you have selected. It's essential to ensure that your keywords align well with the content of your ads and the landing pages.
2. Bidding Strategy: While you have set "Maximize Clicks" as your bidding strategy, it’s possible that your bids are not competitive enough for Bing's auction. This could result in your ads being shown less frequently or not at all.
3. Ad Quality: Bing evaluates the quality of ads based on various factors, including the click-through rate (CTR) and the overall quality score. If your ads have a low quality score, they may not be shown on Bing.
4. Targeting Settings: Check your targeting settings to ensure that you are not inadvertently excluding Bing users. This includes geographical targeting, device targeting, and audience targeting settings.
5. Ad Distribution Settings: Although you are using Microsoft Complete Networks, ensure that your settings allow for ads to be displayed on Bing specifically. Sometimes, settings may prioritize partner networks over Bing itself.

If you have reviewed these factors and still cannot identify the issue, it may be beneficial to consult the Microsoft Advertising support for more detailed troubleshooting.

References:

• Where your ads will appear
• Show ads to your target audience

Hello Valentina

Thank you for using our Microsoft Advertising Learn Q&A Platform and sharing the details of your setup. I understand your concern about your ads appearing on Yahoo but not on Bing, even though you’re using the “Maximize Clicks” bidding strategy and Microsoft Complete Networks for distribution.

There could be several reasons why your ads are showing up on Yahoo but not on Bing, even though you are using Microsoft Complete Networks for ad distribution. Some potential factors to consider are : Ad Relevance, Bidding Strategy, Ad Quality, Targeting Settings, Ad Distribution Settings

At this stage, we’ll need to investigate further to determine why your ads are not serving on Bing.

I’ll be sending you a private message shortly where you can securely provide your account information. Once we have those details, we’ll be able to review your account settings and work toward resolving this issue for you.

We appreciate your patience and look forward to helping you get this resolved quickly.

Kind regards,

Arsen D. | Microsoft Advertising Support Specialist | 1-800-518-5689