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Low CTR on Microsoft Ads campaign for Bluehost promo page

Sameer khan 0 Reputation points
2025-07-11T12:22:20.9866667+00:00

I'm running a campaign via Microsoft Advertising to promote a Bluehost coupon landing page – https://flashvoucher.com/store/bluehost and similar.

Despite targeting high-intent keywords and using responsive ads, the performance is much lower than on Google Ads.

I'm wondering:

Does Microsoft Ads treat affiliate-style pages differently?

Are there optimization strategies specifically for promo/coupon pages on Microsoft Ads?

Is there any documentation on how landing page structure affects quality score on MS Ads?

Microsoft Advertising | Ad performance | Performance improvement
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  1. MS Advertising - Arsen 0 Reputation points Microsoft External Staff Moderator
    2025-07-11T14:15:36.78+00:00

    Hi Sameer Khan

    Thank you for using our Microsoft Advertising Learn Q&A Platform, and also for reaching out and sharing the details of your campaign.

    Performance differences between Microsoft Advertising and Google Ads can be influenced by a variety of factors, including bidding strategy, audience behavior, competition, and landing page experience.

    While Microsoft Advertising does not explicitly treat affiliate-style or coupon pages differently, certain page elements and overall structure may impact ad quality and relevance scores.

    To better understand what’s affecting your performance, I’d be happy to review your account with you and identify the most effective optimization strategies for your campaign goals.

    Additionally, we have a dedicated team of Microsoft Advertising experts who provide free, one-on-one support to help you improve campaign performance, including keyword refinement, bidding strategies, and landing page recommendations.

    I hope the information provided here will at least partly answer your question.  If you have any additional questions please do not hesitate to reach out to our support. I have also sent you a private message asking for further details. You are more than welcome to respond to me so that I can begin the investigation on my end.

    Kind regards, 

    Arsen D. | Microsoft Advertising Support Specialist | 800-518-5689 

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