I can't get Product Purchase Goals to work

Anonymous
2022-04-14T00:43:18+00:00

I asked some questions about the event format required for Product Purchase Goals in the past, and I thought I had it right. However, recent tests show that they have never fired a goal.

I have two goals set up. One of type 'Product' and one of type 'Event' that is listening to the 'purchase' event (only recently added to test that the event was sent). The product one has never fired a goal, while the event one works fine.

The event I send to trigger the Product and Event goal is in this format:

window.uetq.push('event', 'purchase', {

'transaction_id': '12345',

'ecomm_prodid': ['P1', 'P2'],

'ecomm_pagetype': 'purchase',

'ecomm_totalvalue': 10.000,

'revenue_value': 10.000,

'currency': 'AUD',

'items': [

{'id': 'P1', 'quantity': 1, 'price': 6.000}, 

{'id': 'P2', 'quantity': 1, 'price': 4.000}

]

});

I also send an event for dynamic remarketing:

window.uetq.push('event', '', {

'ecomm_prodid': ['P1', 'P2'],

'ecomm_pagetype': 'purchase',

'ecomm_totalvalue': 10.000,

'revenue_value': 10.000,

'currency': 'AUD'

});

And one for if they use a destination url based goal:

window.uetq.push('event', '', {

'revenue_value': 10.000,

'currency': 'AUD'

});

Microsoft Advertising | Reports | Universal event tracking

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  2. Anonymous
    2022-04-14T13:39:38+00:00

    Hi Tony,

    Thank you for contacting the Microsoft Advertising forum - it is very much appreciated.

    I understand that you’ve got the UET tracker already set on the website, and you’re just experiencing the product goal not recording data. While this sounds like something specific for your account, please check the help page below to make sure the product goal is set up correctly.

    Why track variable revenue (microsoft.com)

    If you want to check that it is installed properly, you can use the UET tag helper browser extension, and this will tell you if the tag is found within the website coding, or you can complete a test directly of this goal to ensure it does work.

    However, this is also something we can do on your behalf, so I will reach out to you directly so you can securely provide me with your advertising account information in order for us to look into this further and offer personalized support.

    Any additional questions that may occur in the meantime, do not hesitate to include them in a response to my message.

    I look forward to continuing this conversation further.

    Thank you,

    Keeley | Microsoft Advertising Support Specialist | 0800-633-5915

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