Quels outils utiliser avec Microsoft Ads pour booster mes campagnes Instagram ?

Hello Jerry chance,

Thank you for using our Microsoft Advertising Community Forum!

I understand from your message that you are seeking to boost engagement on your Instagram using Microsoft Ads. 

Firstly, I would like to mention that we do offer dedicated support in French. They can be reached via the link below.

Support Microsoft Advertising | Microsoft Advertising

If you would like to continue in English, I’m more than happy to assist you! Boosting engagement and visibility of Instagram posts through Microsoft Ads can be an effective strategy, especially since it allows you to reach specific audiences across the Microsoft Advertising network, which includes Bing, LinkedIn, and more. Here are some tips to optimize your Instagram posts' performance through Microsoft Ads:

1. Use Audience Targeting for Relevance

• Leverage In-market Audiences: Microsoft Ads provides powerful audience targeting, allowing you to reach users who are actively searching for or engaging with content related to your business. Use in-market audiences to target people who are likely to engage with your Instagram posts.
• Leverage Custom Audiences: Create custom audiences based on user behavior, demographics, and interests. This way, you can ensure your Instagram content is shown to individuals more likely to engage with it.
• Retargeting Visitors: Set up retargeting campaigns to show your Instagram posts to users who have already interacted with your website, social media, or past content.

2. Optimize Ad Creatives with High-Quality Visuals

• High-Quality Images and Videos: Use vibrant, high-quality visuals in your Microsoft Ads to capture attention. People are more likely to engage with Instagram posts that stand out visually, and using similar high-quality content in your ads will ensure a cohesive brand experience.
• Compelling Call-to-Actions (CTAs): Create strong, action-oriented CTAs within your ads (e.g., “Follow us on Instagram for more” or “See more on our profile”). This encourages users to visit your Instagram account.

3. Utilize Instagram-Friendly Ad Formats

• Carousel Ads: Carousel ads allow you to showcase multiple images or videos in one ad. Create carousels that highlight a series of Instagram posts, and encourage users to check out your profile for more content.
• Video Ads: Use short, eye-catching video ads that highlight your Instagram posts or features. Video content has been proven to generate higher engagement rates.

4. Use Microsoft LinkedIn Integration

• LinkedIn Integration for B2B Focus: If your business is B2B, LinkedIn integration through Microsoft Ads allows you to target professionals who are active on LinkedIn. You can use this integration to drive traffic to your Instagram profile by creating Instagram-focused content on LinkedIn and directing users to Instagram for visual content.
• Lead Generation Ads: If you're looking to build engagement and grow followers on Instagram, LinkedIn lead generation ads can be used to collect information from professionals and provide them with exclusive Instagram-based offers or content.

5. Experiment with Budget and Bid Adjustments

• Adjust Bids for Peak Engagement Times: Analyze when your audience is most active on Instagram and adjust your bids to show your ads during peak engagement periods.
• Increase Budget for Instagram Promotions: Allocate more budget toward ads that directly promote your Instagram posts. Use audience insights to determine which Instagram content resonates the most and boost those posts with Microsoft Ads.

6. Use Geo-Targeting for Local Engagement

• Geo-Targeting for Local Impact: If your business has a local presence, geo-targeting allows you to reach users in specific geographic locations. Customize your ad strategy to promote location-based content from Instagram, such as local events, products, or services, and encourage local engagement.

7. Utilize Keywords Related to Instagram

• Hashtag and Instagram Keywords in Search Ads: Include Instagram-specific keywords in your search ads. Keywords like “follow us on Instagram,” “Instagram deals,” or specific niche-related hashtags can be effective in driving traffic to your profile.
• Seasonal/Trending Keywords: Capitalize on trending hashtags and seasonal events to boost visibility of your Instagram posts. For example, promote a holiday sale on your Instagram via Microsoft Ads with keywords aligned to the season.

8. Monitor and Analyze Performance

• Track Engagement Metrics: Use Microsoft Ads’ robust analytics to track engagement (clicks, impressions, conversions) for Instagram-focused ads. Identify which posts are driving the most traffic and engagement, and optimize future campaigns based on these insights.
• A/B Testing: Continuously test different ad creatives, targeting options, and budgets to find what works best in driving engagement to your Instagram posts.

9. Create Exclusive Instagram Offers or Promotions

• Incentivize Instagram Engagement: Offer exclusive promotions, discounts, or content available only on your Instagram page. Create ads through Microsoft Ads that promote these offers, enticing users to follow your Instagram for more.
• Use UTM Parameters: Use UTM parameters for tracking the performance of your Instagram-focused ads. This helps you understand which campaigns are sending the most engaged users to your Instagram profile.

By strategically using Microsoft Ads in combination with Instagram content, you can effectively increase both visibility and engagement with your posts. If you have any additional questions, please do not hesitate to reach out to our support. I have also sent you a private message asking for further details. You are more than welcome to respond to me so that I can begin the investigation on my end.

Kind regards, 

Christina | Microsoft Advertising Support Specialist | 800-518-5689