Prevent Bidding against two separate accounts in the same MCC owned by the same Client

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Prevent Bidding against two separate accounts in the same MCC owned by the same Client

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We have a client that has two separate ad accounts. While there are similarities between the two, they still ultimately drive to two different domains. In Google, when the accounts are in the same MCC they do not bid against each other.

I assumed this was the same for Bing. However, today I saw my other accounts' landing page in our auction insights. How do I go about ensuring these two accounts do not bid against each other like in Google ads?

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Answer 1

Hi DJGMSM,

Thank you for using our Microsoft Advertising Community Forum! My name is Shaynne, and I will be assisting you with this query.

I can see that you would like to make sure that both your client’s account set up under the same manager account does not compete with each other.

This type of internal competition can occur in any instance where the following settings are applied across multiple campaigns: same keyword, same match type, same targeting settings.

There are a few tactics you can use to minimize overlap and guarantee optimal performance when managing two advertising accounts that can inadvertently compete with each other.

Differentiate your keyword settings

This will allow you to prevent your ads showing for specific search terms. If you have set up your keywords across more than one campaign and/or even your other account, you’re competing against yourself for searches where users type in the shared target keyword.

To avoid this, you may you utilize negative keywords. You may exclude your ad account brand name to your other account, and vice versa. This way, these keywords won’t have to compete at auctions.

Differentiate with targeting settings

Targeting settings allow you to pinpoint relevant audiences but they also help you avoid or minimize internal competition.

Location: Show your ads in specific locations or exclude them from showing in certain locations.
Language: Specify the query languages you want to show your ads for.
Detailed Demographics: Reach users based on long-term life facts.
In-market: Reach users based on their recent purchase intent.
Your data segments (remarketing): Reach users previously visited your website.
Device: Target by the type of device your potential customer is using
Ad scheduling: Set times that the ads in your campaign are eligible to show.

I would highly recommend starting with our "FREE" onboarding consultation so that our Advertising experts can assist you with the platform regarding your question(s).

Free consultation – Microsoft Advertising

Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out!

I hope the information provided here will at least partly answer your question. If you have any questions or help needed, you are more than welcome to reply on this message.

Regards,
Shaynne | Microsoft Advertising Support Specialist | 800-518-5689

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Prevent Bidding against two separate accounts in the same MCC owned by the same Client

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