Initial setup and onboarding steps for new advertisers using Microsoft Advertising
Hello Julie,
Thank you for using our Microsoft Advertising Community Forum!
It seems that you are being asked to provide a Business Registration Number when completing Advertiser Identity Verification (AIV). I hope the response provided here can be of some help to you.
Microsoft Advertising requires advertiser identity verification to ensure that customers see ads from trusted sources to improve their overall experience. When Microsoft Advertising requires advertiser identity verification, you'll receive an email request and an in-product notification for one or more of your accounts. The request will contain instructions on how to complete your verification. Most new accounts will have 30 days to complete the process. If not verified, your account may stop showing ads in the European Economic Area (EEA) countries/regions listed below. Some payment methods may require advertiser identity verification prior to ads serving in any market. As soon as your identity verification is complete, we'll enable your account, at which time your ads will begin showing again.
Please note that our review process may take 3-5 business days. If you fail the verification, your ads may stop serving within the EEA. To appeal a decision, please visit Advertiser identity verification appeals or contact Support. For more information on verification status, please see Identity verification status.
Depending on the situation, you can choose to verify as a business, as an individual, or both. Since you are a single-member LLC and do not have a Business Registration Number, you can attempt verification as an individual. You can choose to verify as an individual if you meet any of the following criteria:
- Independent contractors, sole traders, freelancers, or hobbyists
- Unregistered companies/corporations or self-employed affiliates
- From the navigation menu on the left, hover over Settings and select Account verifications.
Note: If you have multiple accounts, choose one from the account dropdown menu on the top left.
- Under Advertiser identify verification (AIV) status, select Become a verified advertiser.
- Review the What is Advertiser identity verification (AIV)? section and select Next.
- Select Verify as an individual.
Note: For individual verification, the account's legal business name in Account settings must match your full name (first name, middle name if applicable, and last name). If the legal business name doesn't match your full name, then you need to verify as a business instead. Or, to continue with individual verification, go to Account settings and edit your Legal business name as needed to continue with individual verification.
- Select Next.
- Provide documentation to verify your personal identity.
Note:
- You need to upload screenshots of the original documents for the purpose of verification. Pre-scanned uploads of documents may lead to verification failure.
- If you are verifying in India, your Driving License is not a supported form of verification.
- Provide a photo of yourself that reflects your current appearance. Please note that pre-scanned or existing photographs may lead to verification failure.
- Select Next.
- Review the information.
- Select Submit application.
For further information, please review the following help material:
Advertiser identity verification
How to Verify my Microsoft Advertising Account? (Advertiser Identity - Microsoft Community)
Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out!
I hope the information provided here will at least partly answer your question. If you have any additional questions please do not hesitate to reach out to our support. I have also sent you a private message asking for further details. You are more than welcome to respond to me so that I can investigate the matter on my end.
Kind regards,
Vahid| Microsoft Advertising Support Specialist | 800-518-5689