How to setup Hotel ads campaign ?

Hello Abdul,

Thank you for using our Microsoft Advertising Community Forum!

It's nice to see you're interested in creating hotel ads campaigns. I hope the response provided here will give you a good head start.

Hotel price ads (HPA) is a hotel search experience designed to showcase your real-time room rates to potential customers on the Bing search results pages and within Bing Maps. HPA complements your existing ad campaigns, allowing you to reach travelers who are looking to book now.

The benefits of Hotel price ads

• Drive bookings. When customers are searching for properties, HPA will connect them to you directly.
• Showcase offerings. HPAs' search experience showcases your property listings within the Bing search results page, as well as Bing Maps.
• Get additional insight. Learn about your potential customers by gaining insight with properties and bookings reporting.
• Complement existing text and dynamic search ads.

How does Hotel price ads fit within Microsoft Advertising?

HPA integrates seamlessly within your lodging campaigns at the customer and account(s). We recommend that you create a new account within an existing customer level for HPA or enable HPA within an existing text ad and/or dynamic search ad account. While you can create a new customer ID just for HPA, we don't recommend this, as you'll need create an additional UET tag for your site to properly track conversions across two separate accounts.

HPA has six levels of organization: Customer, accounts, subaccounts, property groups, and properties.

• A customer contains one or more accounts. A customer has a customer ID, which is associated with your business name and your address. At the customer level, at least one person is designated as the Super admin. Super admins have administrative access to all accounts.
• Accounts contain one or more campaigns and include information about currency, time zone, whether you want to pay in advance (prepay) or pay later (postpay), your form of payment (primary payment method), and the people who have access to each account (users).
• Campaigns contain one or more ad groups and specify your daily budget, default bid, and bid multipliers.
• At least one ad group must be created for each campaign. An ad group can override campaign settings and can contain additional bid modifiers.
• Property groups belong within a single ad group containing one or more properties. A hotel group can override or inherit its ad group bid. After creating a campaign, all your hotels will belong to the "All Hotels" property group. Please note that property groups aren't automatically updated if properties are added or removed from the Hotels feed.
• Properties are at the lowest level. You cannot assign a bid directly to a property. To manage bids and multipliers for each property individually, you need to create property groups for each property ID and manage bids at the property group level.

Other important points to consider:

• Learn more about where Hotel price ads are available.
• These ads are currently available globally in English. If you'd like to serve them in another language, don't worry—more languages are coming soon!
• Hotel price ads is currently available in beta testing. Please contact your account manager for details on how you might be able to join. If you don't have an account manager, please fill out the enrollment form.

For further information please see the following help pages:

About Hotel price ads (HPA)

Navigating Microsoft Hotel Center

Making bulk changes in Hotel price ads

Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out! 

I hope the information provided here was helpful to you to some extent. If you have any additional questions please do not hesitate to reach out to our support. I have also sent you a private message asking for further details regarding your query. You are more than welcome to respond to me so that I can begin the investigation on my end. I will be happy to help when possible.

Kind regards, 

Vahid | Microsoft Advertising Support Specialist | 800-518-5689