What is Bing Ads API

Hi Nanthakumar Ramanathan,

Great question! To begin using Bing Ads API, you must be a Bing Ads user and have a developer token. A developer token enables programmatic access to the accounts permitted for a user. To get a developer token for production, you must login at the Bing Ads Developer Portalas a Microsoft Account user with the Super Admin role. Then click on the Request Token button. The Super Admin may request API access for any user within their customer scope. For more information, see User Roles and Available Service Operations.

Please note, if you use sandbox, the sandbox and production environments use separate credentials. You can sign up for a Sandbox account here. Everyone can use the universal sandbox developer token i.e., BBD37VB98.

For more information, please see our Get Started With the Bing Ads API help article. This article is a really neat read that contains the necessary information to get you on the road to being Bing Ads API savvy!

I hope this helps! If you have any additional questions or concerns please feel free to reach out. You can also post on our Bing Ads Development Forum where you can engage with API specialists and API savvy community members.

Sincerely,

Hi Nanthakumar Ramanathan,

Thank you for reaching out to us with your question, we’re happy to assist!

Bing Ads API is the most efficient way to manage many large campaigns or to integrate your marketing with other in-house systems. The Bing Ads API also supports multiple customer accounts making it easy for ad agencies to manage campaigns for many clients. Some organizations may choose a hybrid approach; using the web UI for most tasks but automating reporting or campaign optimization with the API. For advertisers placing a large number of ads or developers building advertising tools, the Bing Ads API provides a programmatic interface to Bing Ads.

Bing Ads API is useful if:

• You are a direct advertiser managing your own ad spend and you want to integrate our PPC marketing with your internal inventory management or conversion tracking systems. For more information, see Management Model for Direct Advertisers.
• You are a tools vendor developing advertising management solutions for advertisers or agencies. For more information, see Management Model for Tool Providers.
• You are an advertising agency and manage ad campaigns for many clients. For more information, see Management Model for Agencies.
• You are a reseller and want to build Bing Ads applications to manage the campaigns of your advertising clients. For more information, see Management Model for Resellers.

For Customer Accounts, you should use the Customer Management service.

For more information regarding Bing Ads API, please look to our Bing Ads API help site. You can also post any questions to our Bing Ads Development Forum, where you will be engaging with experts and community members that are proficient in Bing Ads API.

I hope this helps! Please feel free to reach out with any additional questions or concerns you may have.

Sincerely,