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Historical Data

Anonymous
2018-10-22T15:51:16+00:00

I just logged back into my Bing Ads account after 6 to 9 months of inactivity.  I can no longer see the option to review past performance of my ads.  How do I turn it back on?  Now I don't know which Ads were performing well and which ones did not.

Microsoft Advertising | Manage ads | Manage campaigns

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Anonymous
2018-10-22T19:44:12+00:00

Hi CharlieLord,

We apologize for the inconvenience, however, not to worry, we are here to help. To better assist please clarify where in the UI are you trying to run a report to get your old data as there is different methods to run reports.

Below I have included one of many ways to get reporting:

Comparing performance by date ranges will allow you to compare two different date ranges on a page. You can select any other time period for comparison. This time period can be any range and any length as long as it is within the last 3 years and does not include today. Below I have included a step by step to turn on period comparison reporting.

  1. On the Accounts Summary or Campaigns page, click the date range.
  2. On the Compare toggle, click OFF.

    3.  Select Previous period, Same period last year, or Custom, and then Apply.

    4.  In the table, click the plus next to each performance metric to review the comparison.

You will see the following sub columns:

- Current Period (mm/dd/yy – mm/dd/yy)
- Comparison Period (mm/dd/yy – mm/dd/yy)
- Change (Current Time Period – Comparison Period)
- Change % ((Current – Comparison)/Comparison \* 100%

    5. In the table, click the minus next to each performance metric to close the comparison.

       You can sort, filter, and download all the sub columns and comparison data.   

To turn off period comparison reporting:

  1. On the Accounts Summary or Campaigns page, click the date range.
  2. On the Compare toggle, click ON.

Hope this information helps. If you are unable to perform a report, please accept my private message to troubleshoot your account.

Thank you for choosing Bing Ads!

Sincerely,

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  2. Anonymous
    2018-10-22T15:55:09+00:00

    I'm beginning to think it is my browser (Mac running Google Chrome).  The option to change the date range does not appear.

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