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Dynamic Ads to dynamic URLs???

Anonymous
2016-10-05T17:36:51+00:00

I have about 150 pages on my website. I am putting the same CPA offer on most of those pages.  For quality scores if I make the KWs I use in the text ads the same as those on the blogs page I will be better off.

I know that dynamic ads allow the searches a person types in change the words in the ad and the page the person is taken to.

Is there a way to automatically match the page URLs with their KWs to the ads, or will I need to manually go through and assign KWs to each pages URL for this to work.

For example:

I have a WP plugin called SEO Internal Links. I assign a KW (or KW phrase) to each link and wherever that KW(phrase) shows up in any of my blog posts, the plugin creates a link to that page.

Does Bing Ads have something like this and can you point me to the documentation?  Or do I need to do this one ad to one URL at a time?

I am just looking for the easiest way to do this, that doesn't mess up my quality scores.  Because each page on my website is tailored to a certain KWs and KW phrases.  

My site is on alcoholism. I would lower my quality score considerably if I used a KW like "blood alcohol concentration" to point to a page on "signs of alcoholism".

So,

if I have explained myself in a coherent manner (which is doubtful) what is the easiest way to get all these dynamic ads to go to the right page URLs

Thanks for considering this question

Microsoft Advertising | Manage ads | Manage campaigns

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Anonymous
2016-10-05T18:19:19+00:00

Hello MarkNeidert,

Thank you for your inquiry. From what I am understand it sounds as if you are looking to include the same dynamic text to the URL. This will ensure that based on the keyword, or keyword phrase being used, the customer goes to the corresponding URL. This can be done. Please see below for instructions. Please also visit our article regarding Dynamic Text Ads.

If you have a different landing page for each of your keywords, like this:

If the keyword is: The landing page is:
Sumatra www.contoso.com/Sumatra
Kona www.contoso.com/Kona

Create your destination URL like this:

  1. Click Campaigns along the top of the page, then click the Ads tab.
  2. Click Create an Ad.
  3. Below the Destination URL field, click dynamic text, and then click Placeholder {KeyWord}.
  4. Add default text to the {Keyword} dynamic text parameter. For example, {Keyword:default} Learn about default text
  5. Click Save.

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