Influx of bad leads coming through over the last 2 weeks.

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Influx of bad leads coming through over the last 2 weeks.

Anonymous

Hello,

We have recently seen a big influx of bad leads coming through over the last 2 weeks. We are only targeting Bing, AOL, and Yahoo.

The one odd thing I noticed is that the Microsoft Ads interface is only counting 10% of the number of leads that have come through into our CRM.

Does this mean that they are direct loading to the landing page and spaming it that way? If so, is it worth testing a new landing page and deleting the previous one?

Thank you

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Answer 1

Hello Paid Search Guy,

Thank you for contacting the Microsoft Advertising Community forum!

I am very sorry to hear you are facing influx of bad leads, this is something that we will have to look further for!

Each time your ad is clicked, we categorize the click as either a standard-quality click, a low-quality click, or an invalid click. Low-quality and invalid clicks typically don't result in conversions or value to your business. These types of click often originate from spiders, robots, questionable sources, or test servers.

To get the most from your ad campaign, you want to be sure you're getting as many standard-quality clicks as possible. To learn how many clicks Microsoft Advertising has identified as low quality or invalid, see our topic on performance reports. Select the Low-quality clicks and Low-quality click rate (%) performance statistics for your reports. You should also monitor your ad click traffic for any unexplained changes in click volume, click-through rate, or conversion rate. Here are a few suggestions for monitoring ad click traffic:

Monitor ad group activity by running regular Microsoft Advertising performance reports.
Why: Understanding your average daily, weekly, and monthly click volume can help you spot sudden, significant changes in click volume, which might be an indication of invalid clicks.
Monitor the Traffic sources report for traffic that may not be ideal for your business.
Why: Understand where your business’s high performing traffic comes from and exclude websites that you don’t want. You can find the Traffic sources report on the Reports page, in the Campaign analytics group.
Track your ad conversion rates by turning on conversion tracking and using Universal Event Tracking.
Why: A sudden change in your conversion rate could mean an increase in low-quality and invalid clicks. Using conversion tracking and Microsoft Advertising Universal Event Tracking makes it possible to analyze the number of clicks your ads are getting and the number of conversions being generated. To learn more, see What is UET and how can it help me?
Be aware of factors that can cause increased click volume.
Why: Sudden increases in click volume can be the result of many factors and can often be good for you and your business. Before you become concerned, check if the following may be causing increased click volume:<br><br>· Seasonal changes, such as an increase in online shopping during the holidays.<br><br>· Sales, discounts, or promotions that increase visibility and bring extra traffic to your site.<br><br>· Recent news events that stimulate online consumer interest and web traffic.<br><br>· Changes to your ad headings or text, or changes to your website.<br><br>· New links to your website from other sites.

I hope you find this reply informative. I will send you private message as account specific information is needed for further investigation.

Sincerely,

Dagmara | Microsoft Advertising Support | 1(800)-518-5689

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Influx of bad leads coming through over the last 2 weeks.

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