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Microsoft Advertising | Manage ads | Manage campaigns
Tools in Microsoft Advertising for creating, editing, and optimizing ad campaigns
Hello David,
Thank you for using our Microsoft Advertising Community Forum! My name is John Mark and I will be assisting you with this query.
I understand your question if Microsoft advertising has the same functionality as Google ads regarding pinned positions on RSA. Please see below information about this topic.
Responsive search ads make creating ads easier by eliminating the need to figure out which headlines and descriptions work well together to maximize your ROI. About responsive search ads
Advertisers can pin headlines and descriptions to specific positions in RSA.
- Multiple assets can be pinned to a position. If multiple assets are pinned to a position, they are rotated.
- One asset cannot be pinned to multiple positions in an ad.
- A pinned Ad Asset cannot be displayed in other positions.
- Unpinned assets cannot be displayed in pinned positions.
Also,
- At least one eligible headline must be available for each position. You can't pin all of the headlines to the same position. A headline will only be eligible for its pinned position, or any position if not pinned. Bing AI chooses the best headline per position when ads are shown.
- At least one eligible description must be available for each position. You can't pin all of the descriptions to the same position. A description is only be eligible for its pinned position, or any position if not pinned. Bing AI chooses the best description per position when ads are shown.
- For example, you can have 3 descriptions pinned to position 1, as long as you have at least one description that is either not pinned or pinned to position 2.
Best practices for responsive search ads
- Create responsive search ads in existing ad groups. We recommend you have a minimum of one active responsive search ad in an ad group. Please note that there is a limit of three enabled responsive search ads per ad group.
- Provide as many assets as possible. Aim to provide at least 8-10 distinct headlines that don't contain similar phrases. Use a combination of short and long headlines to maximize space on any device. Create titles that are related to your keywords and use at least 1 brand title. Use a single dynamic keyword insertion.
- Make content distinct. Avoid repetitive language and create distinct descriptions. Include additional product or service benefits and features, a clear call to action, and shipping and return information.
- Avoid pinning headlines or descriptions, if possible. Pinning restricts the number of headline or description combinations to match a customer's search.
- Combine auto-bidding to optimize your target metrics.
I would highly recommend taking advantage of our "FREE" consultation so that our advertising experts can check your setup and assist you with the platform regarding your question/optimization concerns.
Free consultation - Microsoft Advertising
Our support teams are happy to discuss your account in more detail via phone, chat or email to provide review assistance, please see our support page to reach out!
I hope the information provided here will at least partly answer your question. If you have any additional questions, please do not hesitate to reach out to our support. You are also more than welcome to respond to me for assistance.
Kind regards,
John Mark | Microsoft Advertising Support Specialist | 800-518-5689