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Excluding Products from ShoppingFeed

Anonymous
2024-03-08T09:34:35+00:00

Hello,

I'd like to create a shopping campaign within Microsoft Advertising. For this particular campaign, I'd like to add only a few products of my shopping feed. How do I exclude products / aa only a few products to the campaign?

I have tried filtering the "ID" in the overall campaign settings. Seems like here I can only filter one product at a time? Or can use the " ID" filter for more products as well? If yes, how? How do I have to seperate the IDs from each other?

Thanks

Best

Microsoft Advertising | Manage ads | Manage campaigns

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Anonymous
2024-03-08T12:27:56+00:00

Hello Bernd,

Thank you for using our Microsoft Advertising Community Forum! 

I understand you want each ad group to contain only very closely related products to more effectively manage which ads show in your shopping campaign. However, I don't recommend setting it on campaign settings. The best way will be creating product groups.

With product groups you can narrow down that default group to a customized list of specific products.

You can use the following attributes from your feed to choose the specific products you want to include in any particular product group.

  • Category (Up to five for each offer)
  • Brand
  • Condition
  • Item ID (Also known as Merchant Product Identifier)
  • Product type
  • Custom label (Up to five for each offer)

You can create a product group based on brand and condition. This attribute allows narrowing your group even further.

How to create ad group:

  1. In the type list from the left pane, select Ads and extensions>Product ads.
  2. In the data view, select the ad group in which you want to create new ads from
  3. In the data view, select Make multiple changes > Add/update multiple product ads.

How to create multiple ad groups:

  1. In the type list from the left pane, select Ads and extensions>Product ads.
  2. In the data view, select the ad group in which you want to create new ads from
  3. In the data view, select Make multiple changes > Add/update multiple product ads.
  4. You can insert data from the Add product ad data section in two ways:
    • Paste data using the suggesting headings
      1. Select Insert headings.
      2. Underneath the headings row, paste the spreadsheet data.
      3. Select Edit headings.
      4. Under Edit headings, make sure that the correct heading is selected in the dropdown menu for each column.
    • Paste data from a spreadsheet that includes column headings
      1. Paste the spreadsheet data into the text box.
      2. Select Edit headings.
      3. Under Edit headings, make sure that the correct heading is selected in the dropdown menu for each column.
  5. Select Next.
  6. From the Import completed window, review your changes and select Close.

And that's it! I hope this information were helpful. I will send you private message if further support is needed. Please check your inbox.

Kind regards, 

Dagmara | Microsoft Advertising Support Specialist | 800-518-5689

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