Initial setup and onboarding steps for new advertisers using Microsoft Advertising
Hi Li and thank you for your inquiry.
The Company Name can be for the most part whatever you want it to be as this becomes the Account name for your Bing Ads account. Some advertisers just use their own name as the company name.
I hope this helps! Please reply back if you have any further questions or concerns. We will be more than happy to assist.
Thank you for choosing Bing Ads!
Gene B.
Bing Ads Technical Support