Hi Ramey,
Good day! Welcome to Q&A forum.
If you want to highlight text in a list column, you can use conditional formatting (JSON formatting) to highlight text in SharePoint in modern experience.
For more detailed information, refer to the following article:
Use column formatting to customize SharePoint | Microsoft Learn
Similar issue post:
how to just fill/highlight the text column using json on sharepoint online list - Microsoft Q&A
Hope these information helps.
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